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NEW! Presentations and Podcasts from the Green Enterprise IT Awards
View the presentations for the Best In Class Green IT awards as well as listen to podcasts from the winners.
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Symposium 2008 Press Coverage
The 2008 Symposium: Green Enterprise Computing was a resounding success with over 440 Delegates participating and contributing to the dialogue and help shape the future of the industry and the direction of the Institute.
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McKinsey & Company Report on Data Center Energy Efficiency Released!

The capstone of the 2008 Symposium was a presentation of key findings and recommendations of the McKinsey & Company Report: Revolutionizing Data Center Efficiency—Key Analyses. View the presentation and listen to an audio recording of co-author Will Forest from McKinsey & Company.
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Premium Symposium Content Now Available for Symposium Delegate Registered Users
Access premium content throughout Symposium 2008! Information will continually be added so check back frequently for updates.
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Industry News
Dell's Pickle: How to Sell Greener PCs
The Wall Street Journal
May 14, 2008—Making information technology “greener” is at the top of every tech company’s wish list and rhetorical stump speech—as long as the economics work. But now that climate change is mainstream enough to be a Republican campaign issue, green IT is getting serious—even in Texas.
>>Read the full article...

Data Centers to Pass Airlines in Pollution
InformationWeekMay 3, 2008—Greenhouse gas emissions from data centers will more than quadruple by 2020, passing the total emissions of airlines, predict McKinsey & Co. and the Uptime Institute in a new report.
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Corraling the Energy Hog Data Center

IT Business EdgeMay 2, 2008—In a report on the worsening energy picture for data centers, consultants McKinsey & Co. and the Uptime Institute call for a new metric that combines energy efficiency as well as capacity used, a sort of “miles-per-gallon” measure.
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BMO Financial Group Distinguished as an Energy-Efficiency Trailblazer
CNW GroupMay 2, 2008—BMO wins Uptime Institute Award for IT Hardware Asset Utilization for energy reductions at Scarborough Computing Centre
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Uptime Announces Green IT Winners
IDM.net.auMay 2, 2008—A range of high-profile companies, including Sun Microsystems, AOL, NetApp and HP, have been praised as data centre energy efficiency pioneers, winning awards in this year’s Uptime Institute Green IT Awards.
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Data Centers are Becoming Big Polluters, Study Finds
New York TimesMay 1, 2008—The world’s data centers are projected to surpass the airline industry as a greenhouse gas polluter by 2020, according to a new study by McKinsey & Co. The study, released on Wednesday at the [Uptime Institute] Green Enterprise Computing Symposium in Orlando, Fla., mainly focuses on the cost- and energy-saving opportunities being squandered today in corporate and government data centers.
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Can the Tech Guy Afford to Care About Pollution?
The Wall Street JournalMay 1, 2008—Information technology is fast becoming one of the world’s biggest polluters. The main culprit: Data centers, the vast farms of back-end computers that do things like process data and run Web sites.
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Six Lessons Learned at the Uptime Green Enterprise Computing Symposium
InfoWorldMay 1, 2008—"Green = efficiency = savings" was a recurring theme at this year's Uptime Institute Green Enterprise Computing Symposium in Orlando, Fla.
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McKinsey: Servers nNed an MPG-like Energy Rating
c|netMay 1, 2008—Greenhouse gas emissions from data centers rank higher than the countries of Argentina and the Netherlands and right behind airlines, shipyards, and steel plants. Those comparisons were compiled by consulting firm McKinsey & Company and the Uptime Institute, which on Wednesday published a report on the worsening picture—environmentally and economically—of energy consumption from data centers.
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Corporate Execs Must Take Charge of Green IT, Report Says
GreenBiz.comMay 1, 2008—Hiring a C-level 'Energy Czar' position and creating a corporate average data-center efficiency metric are among some of the top-level changes companies should adopt in order to make serious reductions in energy use and greenhouse gas emissions, according to a report released by the Uptime Institute and McKinsey.
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IT Greenhouse Emissions to Quadruple by 2020
IT Week
May 1, 2008—Greenhouse gas emissions from datacentre operations are set to quadruple by 2020, reports management consultancy McKinsey. A year-long study into IT's energy use, conducted in association with the Uptime Institute, highlighted the profligate use of energy in today's data centres, which are a fast-growing contributor to global carbon dioxide emissions and a drain on organisations' resources.
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Cut Datacenter Power with Bureaucracy, Green Tech
Ars TechnicaMay 1, 2008—A new study from consulting firm McKinsey & Company with assistance from the Uptime Institute has concluded that current initiatives to reduce data center power consumption aren't adequately addressing the issue.
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Day in the Sun: HP San Diego Solar Project on Track for August
ZDNetMay 1, 2008—Hewlett-Packard has snagged some kudos from the Uptime Institute for a solar power project in San Diego that is expected to go online in August.
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Report: Data Centers Fast Growing Contributors to Global Warming
TMCnetMay 1, 2008—Digital processing is on the rise today. From online banking to auctions, orders in shopping carts, Web searches and videos that are uploaded and streamed, and these rising demands require large-scale computing facilities, or data centers to process. According to the latest research study conducted by McKinsey & Company with Uptime Institute, these data centers are not only the fast growing contributors to Global warming, but are also a drain on corporate profitability.
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Data Centers May Spew More Carbon Than Airlines by 2020
TechNewsWorldMay 1, 2008—At the rate it's currently growing, the power demands for data centers will reach such heights that they'll become a larger cause for carbon emissions than the airline industry by 2020, according to research from McKinsey & Company. The problem, says the Uptime Institute's Kenneth Brill, isn't that hardware makers aren't creating green products; it's that data centers are reluctant to buy them.
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McKinsey: Measure Data Center Efficiency Like Car Fuel Efficiency
InformationWeekApril 30, 2008—Despite the increasing urgency to get a hold of soaring energy demands in IT, costs continue to spiral out of control. Energy costs are increasing by 16% every year, while greenhouse gas emissions from data centers have already passed the output of Argentina and are due to pass those of all airlines by 2020. But, according to a new report by McKinsey & Company and the Uptime institute, it doesn't have to be that way.
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Green IT Acclerates in Orlando, Florida
Groves Green ITApril 30, 2008—Tonight is the opening keynote for the Uptime Institute and the crowd is filling the chairs this Sunday evening at Disney’s Swan Hotel.
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NetApp Wins Green Enterprise IT Award From Uptime Institute
Business WireApril 30, 2008—NetApp (NASDAQ:NTAP) announced today that it was named a winner of the prestigious 2008 Green Enterprise IT Award from the Uptime Institute, a leading research-based think-tank and corporate advisory on the business and technology issues related to critical computing environment reliability and energy efficiency.
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