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Symposium 2009 Track Chairs |
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Fred Mapp | President and CEO, Quality Service Solutions
Lean Track Chair
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CIOs turn to Fred Mapp, a senior fellow of the Institute and a highly regarded consultant to CIOs, for analysis and advice on the own-versus-outsource conundrum. As nearly 30-year IBM veteran, former CIO of chip-maker AMD and of large-scale units of Honeywell and American Express, Mapp sure-handedly maps the world of strategic IT management at the master level.
Today, he asks CIOs to consider whether they really want or need to own and operate their own data centers. Do they have the technology, expertise, discipline, and processes in-house to get the real business value out of an enterprise data center? And do they have the knowledge toolsets to truly analyze owning versus outsourcing? Mapp’s seven-initiative strategy helps “steer organizations away from the siren song of technology-for-technology’s sake,” and to make sure that technology is aligned with the business. For him, outsourcing and cloud computing provide key opportunities.
As Track Chair of the Lean enterprise IT track of the Symposium, Fred will lead the exploration of this and many more topics.
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Bonnie Nixon | Director of Environmental Sustainability, Hewlett Packard
Clean Track Chair
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Bonnie Nixon and her green team of dedicated sustainability experts are responsible for the short and long term vision, strategy, marketing, messaging and stakeholder relations program for Hewlett Packard.
Over the last decade at HP, Ms. Nixon has worked with top level management on environmental, health, safety and social polices and procedures and designed and implemented a world class supplier relationship management program.
She has played a strong lead in an effort of major competitors and suppliers on a common industry code of conduct that helps raise the bar in the electronics industry.
Prior to joining HP, as Vice President of an Environmental Planning and Communications Firm, Bonnie Nixon managed more than 200 public and private sector projects with business, community and agencies.
Her experience spans across several industries including technology, biotech, hazardous waste, financial, infrastructure and utilities, food processing and transportation.
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Mark Bramfitt | Principal Program Manager Customer Energy Efficiency, Pacific Gas and Electric Company
Green Track Chair
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Mark Bramfitt is a Principal Program Manager in Pacific Gas and Electric Company’s Customer Energy Efficiency group, responsible for designing and delivering programs and services to help customers manage their energy use and costs in the high tech industry.
His team supports customers in the Silicon Valley and throughout northern California, providing industry-leading programs related to data centers and computing equipment.
Over three years, these programs will deliver over 15 megawatts of peak energy demand reduction, with a program budget of over $21 million.
Mark is a professionally-licensed mechanical engineer.
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Ken Brill | Executive Director the Uptime Institute, Inc.
Institute Track Chair
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Kenneth G. Brill is the founder and Executive Director of the Institute and the 100-corporate member Site Uptime Network. He holds an undergraduate degree in electrical engineering and an MBA from the Harvard Business School. Many industry innovations trace back to his original conceptual work; dual power and the industry’s Tier system for evaluating data center design level are two examples.
Recently, Mr. Brill has contributed to original research that shows that data centers consumed 1 percent of total US electrical power production in 2000, which grew to 2 percent by 2005, and is predicted (based on a variety of assumptions) to grow to 3-4 percent by 2010. The absolute numbers caused by this growth have raised serious questions about the adequacy of the U.S. electric supply in an era of increasing concern about carbon emissions and have caught the attention of the U.S. Congress. Public Law 109-341 signed on December 21, 2006 required that the Environmental Protection Agency (EPA) report to Congress by June of 2007 on these issues. Mr. Brill provided technical support and leadership to this process and has been called to testify in front of the Select Committee on Energy Independence and Global Warming. This unique committee was established by Speaker Nancy Pelosi in early 2007 to add urgency and resources to the commitment of Congress to address the challenges of America's oil dependence and the threat of global warming.
Mr. Brill has authored or contributed to many research reports and is a frequent commentator in the business and technology media on data center and site infrastructure design, engineering, and management issues. His current focus is on the strategic and business impacts of The Economic Meltdown of Moore’s Law.
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