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First, attendees will learn how IT cabinet airflow circulation patterns create high intake temperatures based on CFD analysis and case examples. Second, the impacts on capital and operating expense management will be discussed. Third, attendees will learn the relationship of cabinet airflow to overall room efficiency and the next steps to improve overall cooling and energy efficiency.

In the current climate of economic crisis and concern about the cost and availability of energy, managing the stresses on enterprise IT and the data center becomes increasingly complex. This roundtable focuses on how to build business value by efficiently and fully utilizing data center computing capacity. It will take a close look at if and how the recession is impacting IT as a whole, and data centers in particular. How do IT managers continue to meet the growth demands from business units without necessarily increasing hardware spending? Hardware asset utilization, consolidation, configuration, and virtualization all play a critical role and will need to be discussed. When looking at hardware utilization, it’s hard to not ask the question on software: How much is the enterprise IT problem exacerbated by data duplication, bloatware, patch management, and outdated storage management concepts? This economy will make or break the reputation of business technology leaders. This roundtable looks at how some are working to stay a step ahead.

The impressive line-up of panelists will discuss significant trends, global sourcing dynamics, industry forecasts and valuable insights that are shaping the globalization agenda of corporations around the world.

What can you expect as a matter of national and state energy policy, utilities regulation, and utilities strategic planning in terms of a “smart grid”, increases in the mix of renewables in the supply, and clean energy alternatives, both on and off the grid? As more and more data centers try to move away from fossil fuel to renewables, what new technologies really work (at the necessary scale) and mitigate risk? Is it solar or wind? Biofuels or wave power? Do those experimental batteries really provide sufficient power? Where, on the grid, can renewables be reliably delivered? What does the smart grid look like and how can data centers contribute to the build-out? The key points of this discussion of the likely scenarios are what IT and data center executives will want to take back to talk about with their strategic and governance experts and their regional utilities and regulatory bodies.

RTKL Associates Inc. will discuss infrastructure voltages to maximize efficiency at the rack level. The presentation will provide a high level analysis of utilizing 600/480/400V system to critical loads, with a discussion of the pros and cons of each system. We will present a holistic approach from input to UPS to distribution rack, with most typical reliability configurations. We will discuss an investigation of part load efficiencies of major components and the impact of system efficiencies. Lastly, we will address the means of maximizing the efficiencies to provide the user with the best approach to their data center facility.

Advanced Integration: Using Technology to Manage Risk and Drive Data Center Efficiency

In his February 25, 2009, testimony to the U.S. House of Representatives Committee on Energy and Commerce, Mr. Campbell said that “energy efficiency is the fastest, cheapest and cleanest energy source, and should be the first priority in addressing climate change.” In his remarks to the Symposium delegates, he will discuss specific examples of advanced integration technologies that open specific opportunities for data center owners and managers to improve efficiency without compromising risk management.

Best Practices for Green Data Center Design

Meeting both your Green and IT efficiency goals require a holistic approach that delivers a true business solution. And when addressing green IT objectives making the right technology decisions is only part of the challenge. Equally important are infrastructure design, environmental considerations and the human interface. Learn the unique value of bringing Architects together with Engineers, IT consultants and End Users to design next generation datacenters. By integrating state of the art design techniques and emerging technologies you can better address efficiency, sustainability, and scalability requirements.

Listen to Sun Microsystems and Winter Street Architects as they share datacenter design best practices and other insights they have learned from client projects. Together these IT technology and Design experts will share best practices and concepts around strategic planning, integrated design and comprehensive modeling which help clients achieve better, greener and more efficient datacenters.

You will learn about various design alternatives to meet today's changing IT needs. The speakers will discuss how to address both existing and new datacenter spaces and introduce concepts such as modular design and building information modeling. span>

Measuring Power in the Data Center: The roadmap to your PUE and carbon footprint

How does a data center director get a handle on reducing power consumption in order to lower costs, add services and become more green? Or how does a facilities manager identify unused power capacity (standed power) in order to delay the construction of a new data center? Are there processes and procedures that can address these concerns while also simplifying the provisioning and management of electrical power for IT equipment? Intelligent energy management power distribution units at IT equipment racks allow data center and facilities managers to measure and monitor power consumption at the outlet to know, in real time, how much power is consumed by each piece of IT equipment. Armed with this information, formulas such as Power Usage Effectiveness (PUE) can be used to measure the efficiency of a data center, identify areas for improvement and set goals and objectives.

Global Update: Cisco TelePresence Plenary Viewing of the International Discussion on Revolutionizing Data Center Efficiency: Government, NGO, Private Sector Policy and Thought-leasers from North America, EMEA and Asia Pacific

From Cisco's TelePresence Manhattan studio facility, Bruce Taylor will preview Wednesday's highlights and introduce the Cisco TelePresence Global Roundtable and brief delegates on how they may participate.

Don't Be Left Stranded: How to Remove the Risk from Load Migration without Breaking the Bank

Managing the migration of high-density loads over a five-year period can be very challenging. Additionally, making the wrong air management choice can limit your options and drive up your costs. Are you considering in-row cooling? If so, consider the risky effect of this decision. Choosing in-row cooling can limit your ability to quickly meet cooling demands or leave you with stranded cooling capacity. What's more it can prove to be a very inflexible migration. Managing load migration over time means being able to handle a lot of uncertainty while being able to meet the demands of the day, whichever day it is.

The technical presentation on energy-efficient strategies and technologies for cooling the data center will cover the topics of traditional data center cooling methods vs. innovative new developments that are significantly reducing data center operating costs. Calculations and examples will be provided for illustrative and discussion purposes

Verari Systems enables the data center of the future utilizing our patented Vertical Cooling Technology™, power efficiency and desktop and data center consolidation solutions. Verari is the market leader for VMware density in a platform supporting up 72 blades, blade-based compute and storage solutions with the BladeRack® 2 X-Series platforms and container storage with our FOREST container. Our energy efficient solutions enable customers to reach data center efficiency levels of 90% DCiE. Verari Systems is the premier developer of energy efficient solutions that are defining a new era in the green data center.

Through an illuminating account of recent events, he will show how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted "green revolution" has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution"with the first Green President and a Green New Deal, spurred by the Greenest Generation.

Air Conditioning Retrofit at a Major Petrochemical Data Center in Texas

When a major petrochemical facility decided to improve the reliability of the air conditioning system in a large existing data center in Dallas, TX they were faced with many daunting challenges. There was no room to add chillers, pumps, or cooling towers, to the existing chilled water plant. Very few datacom equipment racks could be moved without jeopardizing uptime, and cooling load density was increasing quickly. All this was complicated by the need to keep energy consumption as low as possible so as not to outstrip the capability of the existing power supply system. The solution was to develop a high efficiency computer room air conditioning unit with both chilled water and DX cooling that could be placed anywhere on raised floor.

Data Center Wide Managed Cooling Distribution

Deploying high-density racks in quantity and locating these racks anywhere on the data center floor may seem out of reach. However, with managed cooling distribution systems, it's not only possible but it allows full utilization of cooling resources. Opengate cooling distribution systems dynamically scale to the IT load real-time and allow you to maximize stability, efficiency and IT flexibility. Join us and learn how to; manage IT exhaust heat, raise supply air temperature to the ASHRAE limit, eliminate waste and gain flexibility to locate IT loads anywhere on the floor.

Maximizing Energy Efficiency and Reliability

In both new and older data centers, energy costs can exceed over one-half of the total maintenance and operational costs of data centers. Because these costs directly reduce the business's bottom line, many owners and operators are attempting to develop strategies to minimize those costs. In parallel to this, many enterprise data centers are required to provide a highly reliable, and often fault tolerant computing environment. This presentation will focus on methodologies to maximize reliability while also keeping the total cost of ownership (TCO) to a minimum, and overview cooling strategies that can immediately reduce facility energy costs in existing facilities or be implemented in new facilities.

Keys to Negotiating Your Outsource Contract

The art and science of negotiating an outsourcing deal raises many complex legal and business issues that need to be thoroughly negotiated and documented in the deal agreements. This panel focuses on how to effectively negotiate a contract.

Oursourcing deals have their own customs, usages and norms and you need to know them to be effective in this arena. Moreover, with deals becoming increasingly global, there are many more complexities and pitfalls that you will need to address. In this session, a leading lawyer and panelists specializing in technology outsourcing will cover a range of areas. Ensuring service levels are clearly understood is one of the techniques that you will learn in this session, and are invaluable for anyone involved in global sourcing transactions.

CSR & IT Alliances: Where They Have Evolved

Join this conversation with one of the recognized leaders on sustainability, Eric Olsen of Business Social Responsibility (BSR) and sustainability expert Kevin Moss of British Telecom (BT). BSR is the non-profit organization that has encouraged its global network of more than 250 member companies to develop sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. From his work at BT with customers and partners, Kevin Moss developed a framework, the Four Dimensions of Sustainability that describes the broader corporate responsibility content and where IT fits in this holistic approach to sustainability. Corporate social responsibility today embraces so many facets across an enterprise that specific software solutions are becoming necessary to manage them.

Whole IT Ecosystem Novel Innovative Collaboration Works! Silicon Valley Leadership Group's Data Center Project Processes and Outcomes

Using the Silicon Valley Leadership Group's Data Center sub-committee as a laboratory, this session discusses the free-wheeling, relatively unstructured collaboration that resulted in viable pilots of data center efficiency programs in 2008 and promises more results in 2009. The model for Novel Innovative Collaboration is poked and prodded for its applicability to solve similar or dissimilar problems in other locations, wherever entrepreneurs will dig in and produce metrics that can be validated by universities nearby.

Iceland: Chillers Cost a Fortune. Good Thing You Won't Need Them

The Uptime Institute reports that, in two years, energy consumption has more than doubled in some data centers – it’s the fastest growing sector in the U.S. economy with no way to license enough power to keep pace with consumption. It’s time to look north … to Iceland. Cool ambient temperatures, a highly educated workforce, solid national and network infrastructure, and most of all, renewable energy sources, make Iceland the number one location to outsource your data center needs. In this session, representatives from Incest in Iceland and Verne Global –the first international data center in Iceland– will answer your questions on location, power cooling, security, infrastructure, network, efficiency, services, and cost savings. You’ll leave knowing if an Iceland data center is right for your needs and where to learn more about making this a reality for 2009.

Energy Investment Strategies for Challenging Times

In these trying economic times, climate change and energy security continue to be tremendous challenges that must be confronted. In response, Federal, State and local policy makers are intensifying their efforts to combat these challenges with an array of solutions.

Increasingly, a growing array of diverse organizations are also responding by investing in energy efficiency strategies to insulate themselves from the risk of rising energy prices as well as to seize climate friendly market opportunities.

Kathleen Hogan, Director of the USEPA’s Climate Protection Partnership Division and the ENREGY STAR Program, will describe the current policy landscape and offer a vision for the necessary role of investments in energy efficiency as essential strategies which organizations can use to prosper in these challenging times.

Using Simulation to Maximize Cooling System Efficiency without Compromising IT Equipment Resilience in Today's Mission Critical Facilities

The presentation will reference a case study that illustrates a simulation-based methodology for improving data center energy efficiency. The goal of the case study was to develop a baseline model to understand the current state of space, power and cooling utilization for the facility. This baseline model was used to extrapolate and make scientifically-based engineering decisions aimed at improving operational efficiency as measured in PUE.

The Shape of Things to Come” forecasts how the greenfield data center of the future will change from today’s design. The presentation will address cooling and critical power, plus software.

Current economic demands have pushed for a global understanding of lean approach in building data centers. Business case explores a modular approach, focusing on opportunities, key variables, central issues and trade-offs. Understand improvements to planning, coordination, and deployment of entire sites. Discussions will center on how modular deployment substantially alters traditional aspects such as speed, capital, operational efficiency and infrastructure flexibility. Evaluate trade-offs in areas of standardization, start-up and commissioning, environment and operations. Understand site infrastructure and capital expenditures as they are closely tied to demand forecasting and requirements. You build what you need and upgrade only as needed eliminating waste while improving productivity.

Current economic demands have pushed for a global understanding of lean approach in building data centers. Business case explores a modular approach, focusing on opportunities, key variables, central issues and trade-offs. Understand improvements to planning, coordination, and deployment of entire sites. Discussions will center on how modular deployment substantially alters traditional aspects such as speed, capital, operational efficiency and infrastructure flexibility. Evaluate trade-offs in areas of standardization, start-up and commissioning, environment and operations. Understand site infrastructure and capital expenditures as they are closely tied to demand forecasting and requirements. You build what you need and upgrade only as needed eliminating waste while improving productivity.

Efficient management of Information Communications Technology (ICT) and facility components goes beyond typical monitoring approaches. Enabling intelligence across ICT and facility apparatus enables the application of useful models - models that can produce actionable information and trending analysis. This output can include everything from proactive maintenance and efficiency analysis reporting, to specific costing data - such as the amount of energy consumed or pollution produced down to the virtual operating system instance, server, chiller, building, floor, or rack.

Performance Management for the Green Data Center

Modius has developed a breakthrough technology that allows data center operators monitor and measure all of their site infrastructure equipment from a single console. The technology allows operators and IT professional to better manage the inter-connected demands of availability, capacity and efficiency in their data centers. The technology is multi-platform and multi-vendor, and it collects granular performance data from all power and cooling devices, environmental sensors, and IT equipment.  The unique features include unified alarming & notification for all devices, efficiency benchmarking with granular PUE reports, and near-real time capacity analysis.

Virtualization is Only a Start - How You Can Create an Internal Cloud (and Even Turn Off Servers) to Deliver Data Center Efficiency

Green data centers need more than virtualization. Organizations are now looking to virtualization to help improve how they run their data centers and it is a good first step. But cloud architectures are being touted as the next wave in IT optimization. This presentation will review what companies are finding to be the organizational, technical, and financial steps to improve data center efficiency beyond virtualization - and how an internal cloud can get you there. You'll learn the key steps along the way, from simply turning off unused servers, to the processes you need to create a cloud-style architecture within your four walls.

Individuals, companies of all sizes, organizational leaders, and executives worldwide face the conundrum of how to generate more business, lower costs and increase the efficiency of existing infrastructures and assets-all while being responsive to the growing pressures to be more attentive to energy, the environment and sustainability issues. IBM Green & Beyond solutions address the real challenges and find new business opportunities. By helping our customers find value in "green" and understand why intelligent infrastructure will make their lives better, we show them how to make smarter choices for business and society.  IBM is a leading advisor in this new "green-aware" market: by helping customers determine the energy and environmental impact caused by their organization's IT, people, information, product, property, and business operations, we help develop a strategy that prioritizes current and future investments while also revealing opportunities for the business to thrive and develop.

Customers demand business value from all investments, including IT and high performance computing initiatives. The ability to keep up with the business demand and to remain competitive in the market place has perhaps never been so challenging. That is why Appro launched the GreenBlade Series so you can do more with less with its open, flexible, modular and scalable platform. With the GreenBlade Series, you can consolidate server, storage, network, power – all using less floor space, reduced energy consumption, with better management and lower support. John Lee, VP of Advanced Technology Solutions for Appro will present the key value and benefits of this system implementation and how it can help accelerate your computing competitive advantage providing you the best ROI for your business.

KyotoCooling® is a solution: a full capacity integrated cooling system for completely failsafe operation.

1- Occupiers demand for sustainable buildings and the impact on occupancies and rent
2- Opportunity for costs savings by better integrated management of site selection, design, and management of energy, water, and waste
3- Better risk management
4- The reality of increased government regulation around energy and climate change

This presentation will cover several key data center trends in distribution equipment that are in step with the focus on saving energy and maximizing existing infrastructure. Topics will include high efficiency and medium voltage transformers, load management devices, and how to best utilize existing technologies to manage your data center.

This presentation is based on work done in London during 2008 by Norman Disney Young - Consulting Engineers and Househam Henderson Architects on an energy-efficient data center for EDS, an HP company. The presentation outlines how the team worked with EDS to convert a large distribution warehouse into a highly energy-efficient data center using large volumes of air and a 25-foot high plenum. This building is under construction with completion scheduled for Q3 2009. The team has investigated how these principles could be applied in a purpose-designed building, and have produced a concept design that applies the principles of modular design, phased construction, packaged plant and a sustainable approach. The design also attempts to improve the space efficiency of the data center and integrates the structure with the building services.

Measuring Power and Efficiency in the “Green” Data Center

This presentation explores device power measurements within the data center cabinet using a cabinet power distribution unit. These measurements can be used to help calculate PUE and DCiE efficiency metrics, allocate cooling resources, identify comatose servers, and for capacity planning. It also looks at kW-h power information that can be used for billing specific departments within an enterprise data center or by co-location facilities for billing based on actual power usage.

Save Up to 45 Percent in Total Cost of Ownership with Modular Power and Cooling Infrastructure

This presentation will describe efficiently packaged power and cooling infrastructure in standard ISO containers; demonstrate capital expense savings up to 25 percent and total cost of ownership savings up to 45 percent; and illustrate power usage efficiency (PUE), improving results from a legacy 2.5-3.0 to as low as 1.3.

In this presentation, a number of case studies will be presented, through which various solutions to common cooling problems in data centers will be simulated. For each case, the pressure distribution under the raised floor, the airflow discharging from perforated tiles, and the airflow pattern and temperature distribution above the raised floor will be shown. Using this information, the proper cooling strategy can be selected and implemented.

The standard practice for designing UPS power systems over the last 20 years make it impossible to achieve a truly “green” system design with minimal power consumption. Computer system operations benefit from the “economy of scale” of having more high efficiency servers in larger facilities. Providing UPS power for these large computer and air conditioning loads in a highly efficient and sustainable way is the subject of this presentation. This presentation shows how very large UPS systems can be provided for all critical and essential loads in traditional data center buildings as well as newer modular “pre-packaged” data centers. In each case installing the UPS outdoors simplifies the installed cost of power protection and lowers Total Cost of Ownership (TCO).

This presentation shows the advantages of interconnecting self-contained and robust micro-data-center modules packaged inside an inexpensive shell building. The presentation explains how an intra connected micro-container-based data center reduces energy consumption and saves money.

The C-suite needs to be in lock step and ready for the next wave of Green IT: enabling measuring, monitoring, and reporting of sustainability performance and tying it into financial, operational, and risk management to develop long-term strategic business value. In other words, it’s time to start moving beyond “Green” for IT, and start thinking about using IT for Green.

Having a low float current is the secret to achieving long battery life and significant energy savings for a VRLA battery. C&D’s Low Float Current 2V VRLA Battery’s energy savings and long life lead to significantly reduced overall total cost of ownership in the datacenter when compared to other 2V VRLA batteries. Opportunity cost savings are highlighted to show how the technology can save users even more by using the datacenter space efficiently. The green benefits, less energy consumption and a near fully recyclable solution, of the C&D’s Technologies Low Float Current 2V VRLA solution are covered to show how the solution fits into the overall green strategy of the datacenter.

Energy Saving Opportunities

With server electricity usage expected to double by the year 2011, it's critical to deliver server design and the infrastructure solutions to reduce IT energy costs. This seminar will discuss the new IBM technologies--chip, server, software, storage, and flash memory solutions--to increase energy efficiency. Learn how IBM's energy management technologies, deployed across our product line, can enable users to monitor and control power usage at the server level. Hear how our water cooling technologies to remove heat at the processor level can help achieve significantly increase energy efficiency over equivalent air cooled systems, and enable IT and Facility Managers to reduce energy costs.

Server cabinets with isolated return air paths provide a complete barrier in the data center between supply air and return air and create a healthy living environment for very high densities of computer hardware. This isolation system eliminates waste, creates higher return temperatures for better cooling unit efficiency, and higher supply air temperatures for better chiller plant efficiency and more economization hours. Such isolation enables a path to higher densities, lower costs and more easily achieved fault-tolerant concurrently maintainable systems.

The Uptime Institute reports that, in two years, energy consumption has more than doubled in some data centers – it’s the fastest growing sector in the U.S. economy with no way to license enough power to keep pace with consumption. It’s time to look north… to Iceland. Cool ambient temperatures, a highly educated workforce, solid national and network infrastructure, and most of all, renewable energy sources, make Iceland the number one location to outsource your data center needs. In this session, representatives from Invest in Iceland and Verne Global – the first international data center in Iceland – will answer your questions on location, power cooling, security, infrastructure, network, efficiency, services, and cost savings. You’ll leave knowing if an Iceland data center is right for your needs and where to learn more about making this a reality for 2009.

Conducted with one of Digital Trust’s major customers this presentation will review provide an in-depth look at the issues surrounding the measurement of energy efficiency. Included in this session will be real world examples of the multiple factors that must be considered in evaluating measurement data. Also included during this session will be a demonstration of the practical application of measurement data aids users in ensuring that their datacenter energy usage is as efficient as possible

What is the best Data Center “Urban Planning” solution for the Data Center Consolidation and the Real Estate Crunch in urban areas? We will be looking at the issue from different viewpoints - those looking to build new data centers, expand/update existing data centers, and lease data center space. The panelists represent these 3 audiences, as well as companies that help design and build data centers.

Matt Stansberry of TechTarget.com facilitates a panel including David Ohara of the Green Data Center Blog, Rich Miller, Editor of Data Center Knowledge, & Kevin Heslin, Editor of Mission Critical magazine. Listen to a seasoned group of journalists and bloggers who are tracking and writing the sustainability “story” as it unfolds. Understand how the focus of sustainability moves in, around, and out of the data center to desktops, home offices, phones, and elsewhere in an effort to lower energy consumption and GHG. Peers offer their perspective based on their individual histories and expertise across IT and Facilities.

Utilizing the Full Range of the ASHRAE Environmental Guidelines to Increase Cooling Efficiency

Bring your lunch! This technically oriented working session will investigate the computer room cooling efficiency gains from fully utilizing the newly released ASHRAE recommended environmental temperature / dew point guidelines.  Both the temperature range and moisture content ranges have been expanded and/or changed.  The new guidelines will be explained, as well as, the influence of fully utilizing the temperature and moisture content ranges.  Increases in efficiency and energy savings will be presented.

During this presentation you will learn about leading edge research, best practice and solutions for increasing the efficiency of your server platforms. Efficiency joins reliability and performance as the key metrics by which all data centers are measured. Learn how your organization can implement efficiency solutions that will increase reliability and reduce energy consumption while maintaining performance.

This presentation will introduce the Rittal Cold Aisle Containment (CAC) system – components designed to enclose the cold aisles in IT spaces, providing maximum delivery of cold air to server intakes. Procedures and monitored parameters of CAC system testing will be presented along with performance data summarizing test results. A variety of parameters and results will be provided, all with the goal of detailing the positive effects of deploying a CAC system for medium density (10-20 KW/enclosure) applications.