GREEN ENTERPRISE COMPUTING
Capitalizing on Current Opportunities and Exploring Future Trends in Energy Efficiency
April 27-30, 2008
Swan Hotel, Orlando, Florida
>>Access the Premium 2008 Symposium Content (for registered users only)
>>Download the 2008 Symposium: Green Enterprise Computing Brochure
>>Download the 2008 Symposium: Green Enterprise Computing Final Program Guide here
The Current Situation
These days, you can’t open an industry publication without seeing articles about how to make your data center greener. The economic and environmental impacts of the steadily increasing amount of energy used to cool and power data centers have taken center stage. In 2000, data centers consumed approximately 0.8 percent of total US electrical energy. According to the EPA Energy Star program, it is estimated that by 2006, that number nearly doubled to approximately 1.5 percent of total electrical energy.
- In 2005, total data center electricity consumption in the US was 45 billion kWh, or about $2.7 billion of electricity. (The global power bill came to $7.2 billion for the same period.)
- The cost of electrical energy in the U.S. is rising at an annualized rate of 11 percent, most of this feeding fossil-fuel generation.
- Data centers are projected to consume 2.3 percent of total electricity production in the U.S. by 2010. Some reliable estimates place it even higher.
Over 50% of the energy consumed by data centers is now utilized for power and cooling infrastructure. Seven years ago, cooling and power infrastructure accounted for about 10 percent of the energy consumed. This indicates that the economics of the data center have changed radically. As a result, CIOs are being profoundly affected by this rapidly growing data center power consumption (up by an unprecedented 23 percent since 2005). The associated invisible CapEx and OpEx power and cooling costs of supporting this growth are now being baked into future IT financials and at some time in the very near future the piper will need to be paid. Unless they get more money (unlikely), CIOs are going to be faced with very painful budget choices—like cutting back on new application development.
Energy Efficiency + Profitability + C-Suite Leadership
The Uptime Institute’s ground-breaking research indicates enterprise IT greenness is both socially responsible and highly profitable. It can save large, global organizations hundred of millions of dollars over a ten year period. However, if present patterns continue, the current construction boom in large enterprise computing data centers is not a one time catch-up event, but part of an ongoing trend. The clear message is that the energy consumption pattern of IT and enterprise data centers must be radically altered, not in the future, but right now.
This year’s Symposium will build on the findings of last fall’s Data Center Design Charrette that concluded there are no obvious site technology “silver bullet” solutions that will dramatically cut data center energy consumption or site capital investment. Charrette found that significant incremental data center energy consumption reductions are possible with low CapEx and fast OpEx payback. The fact these known savings are not happening indicates the need for systemic changes in management strategy starting with senior executives, technical education and certification, application of metrics to identify areas of improvement, and specific consumption reduction goals or other empowerment drivers to overcome change obstacles and resistance.
The commitment of the C-Suite is absolutely essential to driving these needed changes through the organization. As pointed out by Charrette 2007 Delegates, without C-Suite leadership and backing, the necessary cross-discipline management cooperation will not take place and the necessary initiatives to reduce energy consumption will not be undertaken. IT, Facilities, and Corporate Real Estate executives must mandate and model the cooperation needed to make the necessary changes. Symposium 2008 brings these key players together to forge the commitment to organizational change and reduced energy consumption
The Design of Symposium 2008
Symposium 2008 is comprised of:
- Major Keynote addresses
- In-depth interviews of trend leaders
- The 2008 Green Enterprise IT Awards and the resulting user case study presentations of best-in-class ways to increase IT productivity while saving energy
- Plenary and break-out sessions
- Highly-interactive panel discussions
- Industry Innovation Presentations
- In-depth roundtable discussions designed to explore the short-term opportunities and long-term trends of green enterprise computing
Symposium 2008 is designed to be educational, interactive, and collaborative, offering a range of sometimes controversial industry viewpoints—both strategic and operational—with an emphasis on end user experiences. Informal networking is encouraged through panels and round tables, hosted receptions, dinners, awards, and other events because previous user delegates have reported that what they learned in the hallways was just as important was what they heard in the formal sessions.
Designed as a single day event within the overall Symposium is a Green Enterprise Computing Executive Summit focused exclusively on the regulatory, governance, policy, and economic issues faced by C-suite executives. The special program will include a joint McKinsey/Uptime Institute Research Report on Revolutionizing Data Center Efficiency to be followed by panel of CIOs from major Fortune 50 organizations. Participants can choose to attend just this one day or the entire Symposium.
2008 marks the third year that the Uptime Institute has brought together all stakeholders—ranging from Media Underwriters like Tech Target, Data Center Journal and Mission Critical Magazine to industry Research Underwriters such as Intel, APC, HP, IBM, Microsoft, Sun Microsystems and more to End User Delegates from companies including ADP, Bank of America, Blue Cross Blue Shield, Boeing, Carnegie Mellon University, Chevron, Discover, Department of Defense, DHL, EDS, Fidelity Investment, HSBC, JP Morgan, Lehman, Morgan Stanley and many, many others—to develop an industry-wide perspective on energy efficiency in enterprise computing and set the agenda for the industry. In addition, Symposium 2008 will add the presence of critical policy making and industry organizations including EPA, Green Grid, Department of Energy, and others.
In 2007, the User Delegate participation at Symposium represented a total market capitalization of US $2.1 trillion. Symposium User Delegates represent the best companies in the industry making this one of the highest-impact events in terms of the active participation of industry-shaping organizations and individuals.
Pricing and Registration
- Regular Registration Price (from February 15, 2008 to March 31, 2008)—$2395
- Late/Walk-in Door Registration Price (from April 1, 2008 until event)—$2595
- Group Pricing is available; please contact Tom Baehr at 505.946.3454 or
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