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Seminar on Using the ITIL Framework and the Configuration Management Data Base to integrate IT and Facilities functions presented by Tony Ulichnie (optional; additional fee applies)

Annual Meeting of Institute Fellows (by Invitation)

Institute update to Fellows on current research projects including pilot study measurements of Site Infrastructure Energy Overhead Multiplier, update of actual 2007 product heat densities plotted on ASHRAE predictions, Energy Efficiency Organizational Maturity Model, McKinsey/Institute Report on Revolutionizing Data Center Energy Efficiency, and more. Another objective is gathering Fellows input on Institute 2008 priorities. For example, should the Institute re-visit and possibly update its Fault Tolerant Power Specification to address low power supply efficiency? Other Institute priority questions have to do with Direct Current Power, LEEDs, certification, evaluation of the 07 Design Charrette effectiveness, and suggestions for other Institute 2008 initiatives. The annual meeting will end with a discussion of how to better utilize Fellows and create an ongoing interactive dialog.

Monday, April 28th - Achieving Immediate Gains in Data Center Energy Efficiency (at least 50 percent or more)

Monday’s purpose is to give all users and industry stakeholders a clear understanding of the primary areas of IT and data center operations that provide opportunities for substantial and rapid energy efficiency improvement.

First Objective of the Day: Improving Data Center Energy Efficiency by 50% within 36 months with little or no new CapEx and rapid OpEx ROI

Second Objective of the Day: Once the low-hanging fruit has been picked, where and how to select the market-proven technology investments that will make a real difference in the transformation of data center energy efficiency.

The three Executive Interview sessions (8:30, 9:30, and 10:00) will be conducted by Ken Brill, Institute Executive Director. In the interview, each technology executive is paired with an enterprise user customer so the discussion includes both manufacturer and end user viewpoints. These interviews are designed to interactively tease out ideas, wisdom, trends, conflicts, and timelines. The emphasis is on initiatives or measures that are practical, easy and quick to implement, and with no or low-risk and which, if acted on, will substantially improve enterprise IT and data center energy efficiency, resulting in increased data center capacity and significant cost savings, i.e. bottom-line profits.

Roundtable Panel Discussions (Chose 1)

Having heard the three different perspectives in plenary session, delegates will break down into three separate tracks to allow more personal in-depth interaction. Each track will have a keynoter and their end user who will be joined by others in a roundtable format to identify 1.) What initiatives require no new CapEx spending and provide rapid ROI on any OpEx requirements. 2.) What initiatives require CapEx investment, but can be both rapidly and safely deployed and result in rapid ROI. Interactive Q&A from the audience will be encouraged.

Technology Innovation Presentations (five concurrent breakouts)

The Symposium’s Research Underwriters, often paired with best customers, will outline a technology innovation success story in a brief, 15-minute presentation format followed by open Q&A. These presentations are vetted by the Uptime Institute to ensure that they are not cloaked “sales pitches” and will be moderated by the Institute for objectivity and to encourage audience interaction.

“Best-in-Class” Green Enterprise IT Award Innovation Case Study (five concurrent breakouts)

A new feature in the Symposium program are case studies presented by the winners in five Award categories (IT Strategy, IT Hardware Asset Utilization, IT Energy-Efficient Hardware Deployment, Facilities Site Physical Infrastructure (Power and Cooling) Overhead, Green Enterprise IT Beyond the Data Center). To win, these companies met highly rigorous data collection, measurement, benchmarking. Part of the presentation will be lessons learned to facilitate replication.

Winners for innovation will present their case studies on Monday and implementation winners will present on Tuesday. For many delegates, these sessions are likely to be the most immediate and valuable part of Symposium. Examples of what the best-in-class case studies might cover for just the IT Strategy category would include:

• Server vs. mainframe or cloud computing
• Governance initiatives to overcome organizational silos e.g. energy czar, or ICE team to break down fiefdoms preventing asset utilization
• Overcoming perverse incentives e.g. chargeback process changes, utility bill recipient, incorporating power and cooling costs into new application justification
• Incorporating facilities into ITIL processes

Best Practices and Technology Choices, Panels (five concurrent breakouts)

Monday concludes with a series of five concurrent, highly interactive presentation/panel discussions that delve more deeply into specific topics. Panels will be composed of Institute Fellows, user/practitioners selected for first hand knowledge of the topic, and research underwriters. Choose from:

• Rolling Out Virtualization: The Good, the Bad and the Ugly – Where does virtualization find the best application? How long does a major virtualization effort take, who should run the project, what steps are required, where are the pitfalls, and what is the smart approach? What shouldn’t be virtualized?
• Enabling Server Power Save Features For 30 Percent Energy Savings – Why isn’t this concept happening as 30 percent energy savings are possible! Is the problem lack of technical knowledge, fear of the unknown, or are their real problems? Do customers need to demand that application developers include hooks in new applications to cycle processing back up? What can be done now? What applications is power save most suited for? Where are the savings? This panel of users will discuss what they have learned in the trenches.
• Finding - Killing Comatose IT Assets - Using ITIL and a rigid de-commissioning process to increase IT hardware asset utilization thereby reduce energy consumption. This topic will begin with a brief Institute presentation on how the venerable Information Technology Infrastructure Library and Configuration Management Data Base can be applied to link IT and facilities. The presentation will be followed by panel discussion of ITIL applicability to reducing data center energy consumption.
• Direct Current Power in the Data Center – This continues to be a hot topic. The session will begin with a brief summary of Findings from the Institute’s fall Design Charrette and proceed to a panel followed by interaction with the audience to determine if this idea is ready for prime time.
• The Future of Data Center Cooling – This continues to literally be a hot topic. The session will begin with a brief summary of Findings from the Institute’s fall Design Charrette (the relationship between reliability and a broader temperature/humidity range, outside air and other free-cooling opportunities, and utilizing known best practices to improve cooling with little cost) and proceed to a panel followed by interaction with the audience. An update on the heat wheel concept first identified at Charrette will be presented.

Tuesday’s purpose is to explore how what we know now about future strategies and technologies for substantially improving and transforming the energy efficiency of computing may well be turned on its head within the next generation of IT hardware and software development. Our goal is transforming IT energy efficiency, economic productivity, and both the operational and environmental sustainability of enterprise computing.

First Objective of the Day: To get a clearer picture of where the future of computing is taking us and which concepts or initiatives are likely to have the most profound impacts on enterprise computing and the data centers in the future.

Second Objective of the Day: To explore which IT hardware and software technologies are likely to truly transform how enterprise computing is done and how data centers are designed and operated (in the broadest sense) in the future.

IBM: The Future-Future of Energy-Efficient Enterprise Computing

In this interview, IBM will speculate on what the next generations of “whole-system design” of Enterprise Computing and Data Centers might be. What will change in computational processor platforms, servers and storage that will impact enterprise data centers? How will distributed architecture concepts -- cluster, grid and cloud computing – impact the next generation of data centers? Will ASP, SaaS and other software advances help make cloud computing a reality? Is the mainframe coming back?

The three Executive Interview sessions (8:30, 9:30, and 10:00) will be conducted by Ken Brill, Institute Executive Director. Each technology executive is paired with an enterprise user customer so the discussion includes both manufacturer and end user viewpoints. These interviews are designed to tease out ideas, wisdom, trends, conflicts, and timelines. The emphasis is on initiatives or measures that are practical, easy and quick to implement, and no or low-risk and which, if acted on, will substantially improve enterprise IT and data center energy efficiency, resulting in increased data center capacity and significant cost savings, i.e. bottom-line profits.

Roundtable Panel Discussions (Chose 1)

Having heard the three different perspectives, the plenary session will break down into three tracks to allow more personal in-depth discussion. The keynoter and end user will be joined by others in a roundtable format to identify 1.) What initiatives require no new CapEx spending and provide rapid ROI on any OpEx requirements. 2.) What initiatives require CapEx investment, but can be both rapidly and safely deployed and result in rapid ROI.

What’s Next? Panel Discussions (five concurrent breakouts)

Tuesday concludes with five concurrent, highly interactive presentation/panel discussions that delve deeply into specific topics. Panels will be composed of Institute Fellows and user/practitioners selected for first hand knowledge of the topic. Choose from

Future Server, Storage and Networking Architectures – cluster, grid, or cloud – Where do these new architectures find their best application? How do they change IT energy efficiency and productivity? Are these concepts ready for prime time? If not, when? Do they lock customers into a single provider, if so, how is competition maintained? Where are the pitfalls, what is the smart approach? What shouldn’t be changed?

Mainframe: Back to the Future– Do the new economics of energy efficiency transform the business case for mainframes? What about skilled mainframe talent? Licenses? Does mainframe computing lock customers into a single provider, if so, how is competition maintained? Where are the pitfalls, what is the smart approach? What shouldn’t be changed?

Owning vs. Partial or Full Outsourcing vs. Site Location– How do energy and cost efficient computing the ASP (Application Service Provider) and SaaS (Software as a Service) business models affect what are defined as core business functions? Does it still make sense to do data processing internally? Do outsourcers now have an economic advantage? What shouldn’t be outsourced? How do Sarbanes Oxley, regulatory compliance and data security affect location and outsourcing decisions? How is competition maintained? Where are the pitfalls, what is the smart approach? What shouldn’t be changed? What role should application criticality, Tier Level, energy cost and availability, free-cooling opportunities, and availability of skilled labor play in data center site selection and investment? Will latency still be a determining factor in future site location choices?

Site Infrastructure Overhead Measurement – The Institute will present pilot study results along with panel discussion of the very serious difficulties in getting truly comparable data. While only two values are required to determine the overhead, accurately identifying measurement locations, difficulties in getting energy data, applying the process to data centers in mixed use locations, and methods for automating the process are all issues that are slowing early adoption. The difference between power and energy is very confusing for many. The impact of free-cooling, Tier design, and percent of load all have a dramatic effect on understanding actual performance. This session will be a combination of tutorial and Q&A.

What Should IT and Facilities Know About the Corporate Environmental Sustainability Business Function? – This will be a mini-tutorial with the panel composed of the Sustainability Officers from a large global financial and a large global manufacturer plus Andrew Fanara of EPA EnergyStar. Each will talk about their job challenges and how they see future US and global sustainability or CSR (corporate social responsibility) trends as they might affect data centers. One issue each will address is whether their company (or government) has made a commitment to reduce green house gas emissions and how this process is going. A question for all is whether future IT energy consumption might be capped by regulation (perhaps in just some countries) and what IT can be doing now to internally and externally articulate the energy efficiency benefits data centers have on the entire enterprise and on the world economy.

Cocktails and Green Enterprise IT Award Presentations in the Exhibition Hall

In order for greening the data center to be a mandate for the rest of the organization, it must be a priority issue for senior-level executives. The purpose of Wednesday is to be a transformational industry event widely reported by industry analysts and the media because the link between greenness and bottom line profitability is embraced at the C-suite level (CEO, CFO, CIO, CTO, and Corporate Sustainability Officer). Reporting of Symposium research and this special one-day Executive Summit event will help to globally socialize the necessity of change and the importance of C-suite involvement in setting mandates, empowering change through new incentives, and monitoring progress. (Executive Summit participants will attend typically this one day event by special invitation. All Symposium delegates are urged to attend the Executive Summit as observers as invited CIOs reflect on Symposium Findings creating an executive perspective bridging the gap between the C-Suite and day-to-day work in the trenches.)

First Objective of the Day: To fully understand how growing energy consumption is fundamentally changing the economics of IT and unless IT gets more money (unlikely), CIOs are going to be faced with very unpleasant budget choices, like cutting new application development. How can the ideas developed on Monday and Tuesday give CIOs new financial options?

Second Objective of the Day: To learn what industry CIO leaders are already doing to re-shape their businesses to do more with less, and where they think the industry will be in five years.

Third Objective of the Day: To create urgency and commitment among other C-suite leaders in attendance about what they will do to rapidly arrest the upward trend in IT energy consumption within their companies when they go home.

US Government Reports

Andrew Fanara will report on the role of EPA within the US government on data center energy efficiency, EPA’s view of data center energy consumption trends, work EPA has been doing global with China and other countries, and a status report on the EnergyStar protocols for measuring server energy efficiency.

Industry Reports

GreenGrid will report on their many initiatives for reducing data center energy consumption

ASHRAE TC 9.9 Committee will report on their many initiatives for reducing cooling energy consumption

McKinsey/Uptime Institute Report: Revolutionizing Data Center Efficiency

Will Forrest of McKinsey and Company will present the critical analyses, key findings, and recommendations of a joint McKinsey/Uptime Institute Report on Revolutionizing Data Center Efficiency. Among the provocative recommendations to be presented are the appointment of an Energy Czar and transferring financial accountability of data center assets from Corporate Real Estate to the CIO. These recommendations are driven by an economic analysis which concludes that ongoing server proliferation is resulting in far more expense power and cooling costs which must crowd out other IT initiatives unless IT gets a bigger slice of corporate revenue (highly doubtful). Ken Brill of the Institute will join Will Forrest and both will take questions after the presentation.

CIO Roundtable: IT Future, Economics, Policy and Governance

This Roundtable will be facilitated by Jon Koomey of the Institute to promote productive discourse among four CIOs of Fortune 50 companies plus Will Forrest of McKinsey and Ken Brill of the Uptime Institute. Each CIO will explain their own predictions of the future and the greening choices they have made. You can expect this and the following two sessions to have highly interactive peer discussion, problem-solving, and brainstorming designed to develop recommendations for end-user organizations and the industry as a whole.

CIO Roundtable/Executive Summit Invitees Q&A

Here are some questions and topics you can expect to hear explored as the other invited senior Summit executives and the CIO roundtable interact:

Is their really an economic crisis and if so, who and how does it affect IT?

What does Green IT mean in practice? How do executives decipher between authentic and exaggerated greening practices? What measurement tools, management practices, and education programs do they need to make the green data center a reality?

Short-term issues: What is required to improve enterprise IT asset utilization, productivity, and energy efficiency? Why does first cost appear to drive hardware acquisition decisions when more energy efficient products are available and have a positive ROI?

Long-term strategy issues

How can we overcome organizational challenges associated with improving energy consumption, overall optimization of data centers, and enterprise computing? Does an Energy Czar make sense?

What are the potential regulatory implications of Public Law 109-431 and the initiatives of the Department of Energy (DoE) and the US Environmental Protection Agency (EPA) on national energy efficiency improvement targets for enterprise computing and the global data center industry?

Exploring A Commitment to Green Enterprise Computing

All invited Summit executives will now join the previous roundtable to discuss how important energy efficiency is in their organizations and where their company might be in making a commitment to a phased, quantifiable and significant IT and facilities energy savings to be achieved over the next 12 to 36 months. The commitment arising out of this session is to participate in an upcoming McKinsey/Institute Survey of IT Enterprise Greenness Organizational Maturity and meet to discuss the results. (These discussions, as is the entire Symposium, are off-the record and not reported by the media unless the reporter gets specific permission from the person being quoted.)